There were social feeds to be seen throughout all the halls at NAB. It seems to be a requirement to engage with your listeners and viewers. Some people have stayed with a simple twitter feed, some have brought in feeds from Facebook; more recently all the integrators are expanding to bring in multiple feeds, adding graphics from the likes of Instagram. Twitter is by far the most popular and active stream for text messages.
There are two main problems when harvesting messages. The first is being able to connect to the feed in a way that you can handle it, the second is to be able to pick out the best items from the feed and not let the bad stuff through. The Twitter “firehose” can pour out huge amounts of data that most clients cannot handle, hundreds of millions of messages per day. For this reason, Twitter only allow normal connections to read up to 10% of the messages and only in batches of a few hundred. They have their trusted distributors that do have access to all the data, and who then can give clients a more tailored feed at a rate that they are able to handle. These distributors like DataSift, Gnip, MassRelevance can sell services and also run algorithms to give trending and other aggregated data. Other sites such as Topsy give an interactive interface for accessing instantly. There are a growing number of specialist companies to provide aggregation services. Because there are so many variations, there are a variety of solutions and a variety of pricing models to choose from. A more full list of integration services is shown here.
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