The biggest TV show on earth didn’t disappoint yet again this year. The industry is evolving but many of the same faces were there this year but as usual there were plenty of smaller companies with new ideas, looking for a share of the business. The trend continues to be more into the software side as hardware becomes smaller and more capable. Hardware prices continue to fall and the larger resolution 4k or Ultra HD is the direction at the top end; not much emphasis on stereo 3D, although there were a few demonstrations of glasses free versions.
The other area that many were promoting is the area of audience involvement; second screen activity is growing and the monitoring and interaction with social networks is bringing the audience back to live television events. Programme makers are able to provide a stream of data and secondary action to the second screen; they can use this area to push alternative advertising, take in social comments and use polls to bring in the live audience mood.
Social streams were abundant in every hall, with many different pricing models. I’ll do a few paragraphs in a separate post.
Continue reading “NAB 2013 round up”